Erste+Neue, a significant contributor to the history of wine growing in Alto Adige for over a century, was established in 1986 following the merger of the Erste Kellerei ("First Winery" founded in 1900) and the Neue Kellerei ("New Winery" founded in 1925). A further forward-looking step was taken in 2016 when it was affiliated with Cantina Kaltern and the decision was taken to retain the brand in view of its prominence and tradition in the world of wine.